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Field notes from shipping software.

Short, direct write-ups on custom software, CRM and automation — what worked, what didn't, and why.

Process

Why we still write specs before code

A short spec kills more rework than any amount of pairing. Here's the one-pager format we use on every project.

Jun 30, 2026 · 6 min
CRM

The CRM migration checklist we actually use

Every field you don't map becomes a support ticket in month two. The checklist that keeps migrations boring.

Jun 12, 2026 · 8 min
Automation

Automating the handoff nobody owns

The highest-payback automations live at the seams between tools, not inside them. Where to look first.

May 28, 2026 · 7 min
AI products

When not to build an AI agent

Sometimes a form and a queue beats a model, and that's fine. A short framework for telling the difference.

May 22, 2026 · 5 min
Process

Shipping in weeks: our discovery-to-demo playbook

The four-step loop that gets a client from first call to a real, clickable increment in under two weeks.

May 8, 2026 · 6 min
Automation

Three signs your stack has outgrown spreadsheets

If two people are editing the same sheet to make one decision, you already have your answer.

Apr 24, 2026 · 5 min

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