CRM Logistics In production

Hero screenshot — dispatch board

The challenge

Three spreadsheets and a CRM nobody trusted

Dispatch booked freight in one spreadsheet, finance reconciled in another, and the off-the-shelf CRM held stale contact data. Every handoff meant re-keying, and no one could answer "where is this load right now?" without three tabs.

Northbridge didn't need more software. They needed the right software — one system shaped around their actual workflow.

The approach

Build around the workflow, not the tool

We spent week one in the dispatch room. The build followed in weekly increments — a real, usable board from the second demo.

• Modeled freight, lanes and contacts as one schema in Postgres
• Automated status updates from carrier webhooks — no manual entry
• A live board answering "where is every load" at a glance

Screenshot — booking flow

Screenshot — load detail

"They shipped something usable in two weeks and never disappeared. It feels like we hired an engineering team, not an agency."

Stack

What it's built on

React TypeScript Node Postgres Prisma Webhooks Tailwind Fly.io